7 WAYS TO SEDUCE THE LINKEDIN ALGORITHM

An algorithm is a set of operating rules that filters and provides users with the most relevant information in their news feed.

The algorithm makes visible what is most likely to interest LinkedIn users.

This artificial intelligence already knows what kind of content fascinates users based on their activities (what they “like” and “comment on”).

HOW TO USE THE LINKEDIN ALGORITHM TO YOUR ADVANTAGE

1. Publish good content—content that is relevant and meets the needs of your audience by solving their problems or providing information with high-added value.

2. Boost your posts with interactions (engagement)

The goal of LinkedIn is to provide its members with content they like. Therefore, the network chooses the posts by favoring those that get a lot of interaction. It is a criterion that proves people are interested in your content, so it keeps showing them. To get interactions, you must go above and beyond.

LIKE
All reactions have the same impact on the LinkedIn algorithm.
1 like brings +2% reach to the author and +3% to the one who clicks.

COMMENT
This is what brings the most “points” to your post. The more you have, the more your post is promoted on your network’s feeds. So, you should make your reader comment by putting a CTA (call to action) at the end of your post.

1. A comment within 24 hours of publication brings 4x more reach than a like, and 7x more if it is posted within the first 2 hours.
2. If the poster responds to comments more than 24 hours after publication, there is no impact on the reach because the deadline has passed.
3. For a comment to be more visible, it must be longer than 5 words.

SHARE
SHARE does not really boost the visibility of your post.

3. Connect with influencers in your industry.

4. Publish your content at the right time: to boost your reach and visibility, your content must generate interaction (lots of likes and comments) within the first 2 hours of its publication!

1. Create high-quality content that your target audience will want to read and comment on.
2. Post when your audience is online so that they can drop comments and you can also reply.

5. Avoid posting too much: Posting every 5 minutes does not allow you to occupy space in your network’s news feed. Algorithms can see you as spam, or your audience may unsubscribe from your profile.

I recommend between 1 and 2 posts per day; beyond that is too much.

6. Avoid mentioning too many people (@) in your post. If you tag too many people who don’t react (or worse, delete the tag), the LinkedIn algorithm penalizes your post.

7. Avoid putting external links: LinkedIn does not want its members to leave its platform to consume content. You can put them in the comment but avoid placing them in the first comment because the LinkedIn algorithm recognizes this bad practice and penalizes it.

Which of these are you just knowing?

Why people do not accept your connection request on LinkedIn

Why people do not accept your connection request (why people do not want to connect with you on LinkedIn)

This is like a continuation of the post I made yesterday, where I explained the differences between CONNECT and FOLLOW.

A lot of people mentioned in that post that they would prefer to connect with people instead of following them.

But most often, we send connection requests to people, and they ignore them. Here are some of the reasons:

1. Personal values: Some people don’t accept connection requests from people they do not know. These kinds of people may prefer a personalized connection request stating why you would like to connect with them.

2. Your profile does not “scream” value; a person of value would only want to connect with another person of value. If they feel you have nothing to offer based on your profile, they may ignore your request.

3. You are faceless; a simple profile doesn’t harm, does it? Personally, I will not accept a connection request from a faceless human being. What exactly are you hiding?

4. Your profile picture is off (what constitutes “off” in this context is subjective).

5. Your timeline has no “sticky” value; if they can’t find anything of value on it, it may be a turn-off.

6. They have reached their connection limit; the connection limit on LinkedIn is 30,000. Once you reach 30,000 connections, you will not be able to accept connection requests again. Whoever wants to connect with you will then have to follow you.

7. Ego (for whatever reason)

8. Racial biases (for whatever reason)

9. They are not interested in what you do; people have preferences, and they may not be interested in what your personal brand is all about.

10. They are private people who are not interested in crowds; they just want to peek in and out of LinkedIn and maintain a low profile.

What other reasons do you think to make people ignore connection requests?

My name is Omobabinrin Adeola Osideko; I am a personal development coach and a branding expert, and I am open to connection. Let’s CONNECT.

If you are also open to CONNECTION, please drop a comment, connect with others as well, and let’s grow together.

Do you feel bad when people ignore your connection request?